London hopes dollar gap will not deter Americans

New York: London hopes a game of American football will add a familiar feel for tourists from the United States and help them forget that the dollar buys less in the British capital than it has in almost 15 years.
At about $2 to the pound, the greenback doesn't go far in London - one of the world's most expensive cities, prompting the city's tourist chief to come to New York to promote ways of having a holiday there on a budget.
"It's a tough market. We have to work even harder to keep the momentum," James Bidwell, chief executive of Visit London, the official tourism organisation of the city of Buckingham Palace and Big Ben, said in an interview on Monday.